Socialcam
Socialcam is a mobile social video for iPhone and Android, that was launched March 7, 2011. It allows users to capture and share videos online and on mobile, as well as via Facebook and other social newworks.By July 2012, the application passed 16 million downloads and was acquired by Autodest for $60 million.Socialcam was founded by Michael Seibel, Ammon Bartram, and Guillaume Luccisano and is located in San Francisco, CA.
Functionality
Socialcam was well known for the following functionality: applying filters to video, applying themes and soundtracks to video, and smooth integration with Facebook.Socialcam's eventual goal is to replace the default camera app on all smartphones.
Brands on Socialcam
A large number of brands use Socialcam to engage their social media audiences with video content including: Brooklyn Nets, Lipton Iced Tea, New York Jets, Sierra Mist, and General Electric.A complete list of Socialcam brands can be found on its brand leaderboard
Criticism
Socialcam's popularity on Facebook suddenly increased in the spring of 2012, via unusually aggressive actions to induce contacts to join. It was criticized as "invasive" and a "bully" by many reviewers, for sharing what users were viewing without them realizing that that would happen.This also led to questions about whether Facebook was playing favorites with what content gets featured. In response to criticism, Socialcam quickly made a number of changes to make its sharing functionality easier to understand.
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